About Us

London | Birmingham | Manchester | Cardiff

order hotline 0870 870 1299

Our Philosophy

We created new<id to give you the most enjoyable, friendly, personalised, professional and sensory experience possible. These five elements lead to every client leaving delighted and combine to give ‘an experience you’ll treasure forever.’


With all the treatments and fun at new<id, you’ll have an enjoyable day. Join us, sit back, relax and have a great time indulging in your experience.


You receive an experience that’s tailor-made to your exact requirements.


Relax and chat with our friendly staff as we guide you through your day ensuring that you leave looking and feeling fantastic.


The new<id team are highly-trained professionals with strict quality controls in place ensuring you have a magical day at a standard you expect.


All your senses are stimulated at new<id to maximise your experience – fresh flowers, gorgeous scents, uplifting music and a host of magical ingredients add so much to your day.

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“We thought all the staff were very professional and attentive and added to the experience. The pictures were great too. We will be telling all of our friends.”

Sarah Hall